Strength Coach Chronicles – Building your Brand

This is something I have finally come to grips with as a critical aspect of coaching. Subconsciously, I have always made this a priority. It was not until recently that I actually realized how important this was for compensation and job security. What is a brand? A brand, by definition, is the sum of how […]
What I’m Reading – The Demon Haunted World, Carl Sagan

The question is not whether we like the conclusion that emerges out of a train of reasoning, but whether the conclusion follows from the premise, or starting point, and whether that premise is true. Among the tools: Wherever possible there must be independent confirmation of the facts Encourage substantive debate on the evidence by knowledgeable […]